Helping Salisbury Wake Up To Organic, one free breakfast at a time

Wake up and celebrate organic food with ‘Wake Up To Organic’ on Wednesday 14 June 2017.

Goodfayre is proud to announce that it will be serving up free organic breakfasts to showcase the range of delicious organic food and drink they have to offer, demonstrating just how simple it can be to make the switch to organic.

The campaign has been set up by the Organic Trade Board to raise awareness of the benefits and versatility of organic produce.

The UK’s appetite for organic food is growing, as people become more aware of the benefits to the environment and of knowing what’s in their food. ‘Wake Up To Organic’ hopes to encourage more people to try organic, and breakfast is a great place to start!

Recent studies indicate that the UK is increasingly interested in choosing organic – sales of organic products increased by 7.1% last yearii and organic sales via independent stores grew by 6.3%. Sales of popular breakfast foods such as organic dairy grew by 3.2%.

Breakfast is an easy and affordable way to give organic a try – products available at your local independent store range from Porridge and oats, non dairy alternative milks and a selection of fill your own in our new wholefoods dispensers enabling you to buy the quantities you want without packaging.

On Wednesday 14 June, the store will be preparing an organic breakfast for each and every person who visits the store between 8am and 11am.

Dana Burton store owner said “We are so pleased to be able to share our passion for organic with our local community and encourage all of you to come and visit between 8am and 11am on 14 June to sample some of our wonderful organic breakfast products! We know you won’t be disappointed!”

Along with our free breakfast we’ll be giving away a free goodie bag filled with organic product samples for anyone who spends £10 or more on organic products in the store during our event

Event details:

Wake up to organic breakfast 14th June 2017
Goodfayre, Cross Keys arcade, Queen Street, SP1 1EL

Supporting Salisbury’s Bee Trail

We were thrilled to hear about this excellent project for Salisbury, and wanted to get involved straight away.

The Bee trail aligns with our social mission to help not harm the planet, I love the idea of learning and education, bringing communities together and getting out into the great outdoors.

We sell lots of Bee themed and related products, including our Bee hives for solitary bees, seeds to grow your own Bee Garden, our very popular Bee’s wrap a product to wrap your food in. Plus a range of local and ethically sourced Honey.

We’re very excited by the Bee Trail and proud to be a part of it, hopefully we can all get excited about it and support it when it comes to Salisbury in the Summer.

What is the Bee Trail ?

The Secret Garden Salisbury ‘3D bee trail’ is the first of its kind and part of our city wide project ‘Bee City’. Think of the ‘Barons Trail’ but with added layers of technology to bring in a whole new generation of users and interaction. From city visitors to schools this permanent trail will not only educate but innovate and inspire.

The trail will be a series of 3D stop points around city green spaces, installed upon ‘sign posts’ and a map will show you where the trail points are. The accompanying App will help you ‘collect’ the individual bees while you learn about them, making it fun to find out more. The 3D bee images will appear ‘live’ as you point your smart phone to the trail point.

The role of pollinators is now high on the public, political and academic agendas and, as such, this project is extremely timely and fits neatly into the framework of DEFRA’s recently announced National Pollinator Strategy.

Why are bees in danger?

The cause or causes of the losses are not yet fully understood but it’s believed that a number of factors have contributed. The four most significant are:

  • Environmental changes such as the extensive use of pesticides, specifically insecticides, in farming.
  • The loss of the flower-rich habitat on which bees depend for food. Disease and Changing climate.
  • Recent wet summers have prevented bees from doing what they do best, searching out pollen.
  • There’s also been a massive decline in the number of bee hives in the UK – nearly 75 per cent in the past century.

Bee health is at risk and, frankly, if nothing is done about it, the fact is the honey bee population could be wiped out in 10 years.

FACT:  The British bee population has declined by a third since 2007.

The great news is we love bees at Goodfayre and alongside our many Bee friendly products, we’re introducing new Bee hotels, Always a friend to the gardener, attracting solitary bees to the garden is not only safe, but beneficial to pollination of flowers, fruit and vegetables.

Add this to our plant your own Bee garden bulbs and you’ll be helping those bees in your own garden.

Ethical Challenge Diary

2017 Is the year I have chosen to go Vegan, a number of factors have lead me to this choice , Since opening the shop and sourcing products, it’s become even more apparent that going Vegan is a more ethical lifestyle. I’ve also been chatting to lots of Vegans and discovering lots of Vegan products I didn’t know existed! I’ve been a Vegetarian for 4 years so jumping to Vegan is not too big a sacrifice.

For the ethical challenge I’ve set myself 12 goals to help me on my vegan journey. Month one was to stop drinking Milk as a drink, I thought I’d start off fairly easily and change my buying habits to buy non dairy milk. I don’t drink much milk anyway and only really have it on my cereal, so this should be quite easy!

I’ve experimented in Milks before and didn’t really like Soya Milk, I always preferred almond and rice, but found them a little too sweet.  I discovered Hemp milk through a friend and never looked back! I started with the original which again I found a little too sweet but thought the consistency was very similar to that of skimmed milk, the milk I used to enjoy. When sourcing the Hemp Milk for my shop I then found they also did an unsweetened version. This was perfect, as it took out the sweetness I wasn’t so keen on that was found in many of the non dairy milks and left me with a delicious milk!

So in conclusion, don’t give up until you’ve tried them all, there are lots of non dairy milks for you to try, there is bound to be one that you love

Pancake Day around the World

By Katie Cox

Mmm, Pancake Day! Also known as Shrove Tuesday, it’s the day before the Christian holiday of Lent – a period where people give things up and fast (don’t eat) during the run up to Easter. So, what do we do with all our leftover ingredients before Lent? Use them up and make pancakes!

In this country we’re known to host traditional pancake flipping races, and as I’m sure you’ll know our tasty pancakes are thin, folded over and served with sugar and lemon juice usually. But did you know Pancake Day is celebrated in its own unique and unusual way in countries all around the world?

In Australia, pancakes are a little thicker than ours, and are served cold with butter, jam and cream. In this country it’s very popular to bake and sell pancakes for charity. Churches are often seen hosting “pancake sales” with proceeds going to charities or low-income struggling families.

In Denmark, Pancake Day is on the last Sunday before Lent, is called Fastelavn, and is celebrated by eating Danish-style buns with the middle removed and replaced with whipped cream and/or jam. Yummy!

On this day, children like to dress up and “hit the cat out of the barrel” – an old tradition which, lucky for the cat, is now replaced with sweets. Kids bash the barrel until the sweets fall out, and the two kids who do the best bashin’ are crowned Cat King and Cat Queen!

In Sweden the holiday is called Fettisdagen (meaning fat Tuesday), and they eat Fettisdag Buller; a round bun with the middle scooped out and filled with marzipan and whipped cream. The top of the bun is put back and sprinkled with icing sugar.

It is also traditional to eat pea soup followed by pancakes, on this day and every Thursday all year round.

Pancake Day is looked forward to by many Canadians as they receive their pancake fortunes – in this country it’s tradition to bake items of symbolic value into your pancakes; Coins, pieces of string, wedding rings, nails… The lucky one to find the coin in their pancake will be rich, the finder of the ring will be the first to get married, and you’ll be a seamstress or tailor if you find a string and a carpenter if you find a nail. Pancakes are served with syrup, jam and sausages!

In France the holiday is known as Mardi Gras, or Fat Tuesday. The name Fat Tuesday comes from an old ancient tradition of parading a live fat ox through Paris, to remind people they weren’t to eat meat during Lent. Nowadays, people take to the streets to celebrate the Mardi Gras Festival, adorning their heads with crazy masks and disguises. The Carnival in Nice is a wild 10 day celebration, featuring parades, concerts and street acts all throughout.

The actual French pancake-eating day is the 2nd of February, and is called Candlemas. They prepare crêpes, which symbolise wealth, good crops and good health for the year to come. Pancakes must be tossed with a coin in the hand to ensure prosperity through the year. Whoever can toss their pancake without dropping it on the ground will have good luck until next Candlemas.

In Poland, Shrove Tuesday is called Shedziowska, where people eat herring of various styles. Parties are organised to finish off the celebrations, and end at midnight when it becomes Ash Wednesday (the first day of Lent). Their “pancake day” is held on the last Thursday before Lent, where they eat doughnuts and sweet twisty pastries called faworki, and many doughnut competitions are held with proper judges.

Did you know in the past, in England it was believed that the first three pancakes cooked were sacred, and were marked with a cross, sprinkled with salt and set aside to ward off evil!

So there we go, hopefully you learned something new about Pancake Day and different traditions around the world. Whilst the holiday may not be as celebrated for its Christian reasons anymore, I think we can all agree it’s a great excuse to indulge and celebrate with one another!

Want a new wardrobe for free?

Want to get a new wardrobe for free?

 Goodfayre launched a new in store initiative last month. Dana Burton, owner of Goodfayre, said: “I have long been a fan of the idea of clothes swapping but have never really had the chance to do it before. So starting my own event seemed like a really great idea.”

IMG_2146She opened her first ethical retail shop in September last year in Salisbury and has been on a mission ever since to offer products that help not harm the environment, people or animals. She is also keen to find ways to get the local community involved and to encourage them to shop more ethically. Clothes swap is just one of those ways.

IMG_2151At first, swapping clothes seems like a great idea from a purely personal perspective; you get to refresh your wardrobe for free. But when Dana looked into it, the benefits began to pour in, not just on a personal level but to the community and planet too.IMG_2148

As a society we’ve come to expect cheap clothes, at any cost to the planet, and there have been numerous reports of the larger clothing manufacturers treating factory workers badly and in appalling conditions. As the demand for cheap clothing increases, the good treatment of workers decreases.

IMG_2149Even Dana admits that she has been guilty of wanting to buy cheap clothes: “Knowing they may not last, not just physically, but with fluctuating dress sizes, pre and post pregnancy and my own tastes changing.” But if we were all in a position to be able to swap rather than buy, this may encourage people to spend more on their clothes in the first place and source clothing from ethical manufacturers: the new ethical way to get a new wardrobe, and for free!

IMG_2147On top of this each month at the clothes swap Goodfayre offers people the opportunity to come along and simply buy clothes, as they normally end up with a surplus. Nothing to swap but can’t afford a new wardrobe right now or just want a bargain at £1 per item? The money gets donated to a local nominated charity each month.

Dana says: “It’s important for us to support local charities and this is a great fundraising event for them. We donate all the money from sales and any excess items, if the charity can take them, or we’ll save the items for the next month’s swap.”

IMG_2150The clothes swap events are from 12pm to 3pm on the last Sunday of every month at Goodfayre, Cross keys arcade, Queen Street, Salisbury, SP1 1EL.  They’re free to attend and, as well as clothes and shoes, you can swap household items such accessories and toys.

Full details can be found here

Keys to a successful independent shop

We’re six months into trading and I wanted to share my six top tips of what I’ve learnt from my first few months in business that have helped me attract and retain customers.

IMG_21661) Change you display regularly. I’ll often have people in my shop saying how they’ve only just noticed me, even though they walk past here every day. This is not because of anything specific I have or haven’t done, but I’m a firm believer that you only really notice what you need to notice. If a person is not out looking for an ethical purchase, then they’re not going to look in my store. I change my display once a month, rotating stock in the window to show the different aspects of what we sell. This in turn brings new customers in who may not have noticed us had we continually displayed the same things. They notice us because they see something in the window they have been looking for.  Often people know what they want but, as retailers, sometimes we need to show them what they want.


IMG_20852) Don’t be too niche. Everyone is a potential customer. You may have developed your customer avatar, like any good marketing expert will tell you to do, but if you focus all your energy on this market you’ll never see what other markets could open up to you. When I got into ethical retail I didn’t want to branch into the health or free-from market; I didn’t think these where my customers. After being inundated with people in my shop asking for gluten free and diabetic products I started thinking well, perhaps this is just another market I can cater for as many of my products being natural, cross into this market. Whilst I have a target individual, that individual can often walk into your store in all forms. Our prejudices imagine that we’ recognize our target customer, but in reality do we really know what they look like? My main aim is to get as many people into my shop from as many walks of life as possible to open up the possibility for working with new customer groups, and adapting to the potential that the market can change and you need to be ready to change with it. When I recently ran a chocolate tasting event I didn’t just look for ethical consumers of chocolates, I looked for people who love chocolate. Think about what other avenues you can open up and never restrict customer groups because you don’t think they fit the mold.

IMG_20833) Listen, talk and listen. One of the real benefits of being on the shop floor is I’m there almost every day listening to what my customers say, engaging in conversation to find out what they are looking for. You’ll start to pick up trends and find customers are regularly saying the same things. I quickly learnt Vegans love cheese alternatives, so I started expanding my cheese selection. I found out which cheeses they like and which they don’t and stock more of the ones they like. I tried to source ones that they said where hard to find and now my cheeses fly off the shelves. Most people look into my fridge and say WOW! Being able to talk and listen to what the customers want helps you to get the right products in store. I once went to a shop where I saw the shop keeper constantly telling people, “No we don’t have that.” Well my next sentence is, “But I can try and find one for you.” The only time I don’t say that is if I know the product does not fit into my store.

4) Watch what other shops are doing, particularly the successful ones. How is one café always full and another empty. What are they doing differently. It’s a bit like spying, but more friendly. Keeping an eye on the shops in your close proximity, even if they are not in the same market as you is important for a couple of reasons. Firstly, there may be something you can work together on. Collaborating is great; remember that anyone can be a customer. Each shop will have it’s own loyal database of regular customers, so what can you do to join forces and share. Secondly, what things do they do that you could be doing? I noticed in January all the big shops have sales but many of the smaller independents don’t. I decided it was a good time to clear out old stock and make way for new stock and the sale brought in a new customer base and enabled me to refresh my stock which has in turn brought in even more new customers,


Clearance sale5) Hold a sale to clear out old stock. Whilst my margins where down in January my sales figures remained fairly constant due to the attraction of the bargain hunter. It can be quite a scary thought to put something on sale at a loss to you; I started my sale at 20% off until someone came into my shop and said you need to do 75%, that’s what the other shops are doing. So I did. I put a few products on at 75% off, some at 50%, some at 20% and some at full price. Overall I still maintained a positive gross profit that month, so sales are not as scary as they seem.


6) Don’t stop buying stock when you’ve had a bad month. It can be quite difficult to find the spare cash to invest in new stock, sometimes cashflow can make you think twice about a new stock purchase. When the fear factor kicks in you can start pulling the reigns in and not replacing stock or investing in new lines. I really think this is one of the keys to getting it right. I went through a journey of buying too much to then pulling right back and not buying enough and I’m still trying to find the right balance, but stopping altogether only hinders you. If you are not replacing your best sellers, your regulars are going to stop coming, and by not investing in new products you’ll be struggling to attract new markets. Find a strategy that works for you and keep on top of your stock.


What is the ethical challenge and why?

Take on the #ethicalchallenge in 2017

Globally we are waking up to the need to protect our planet, With the results of recent elections seemingly driving us further away from working together and investing in environmental issues. Now is the time to act to reduce any further negative impact new policies may have on our earth for those who choose to ignore the warning signs.

Goodfayre is a small independent shop in Salisbury, we sell ethical food, drinks, household and gifts which are cruelty free, fairly traded and sustainable. We’re a social enterprise on a mission to make consumerism more transparent and to stop it from destroying our earth.
This year we’ve come up with the #ethicalchallenge we are challenging you to change one habit each month to lead a more ethical life.

There is no denying there is a certain stigma around environmentalism almost like we are criticised for caring about society and wanting to make the best out of our world because we stand up to greed and wealth we are somehow branded bitter in some way, either that or we’re crazy for wanting to protect animals, reduce our waste and provide a clean and green planet for our children to grow up on.

I don’t want to stand on my pedestal and preach what we must or must not do, but I do want to help protect our planet so I’ve taken a more subtle approach, it’s something we can all do, weather the changes are big or small, we can all pledge to do our bit to lead a more ethical life and so the #ethicalchallenge was born.

Browsers welcome here.

There has recently been a story in the news about a shop charging a 50p entrance fee to enter to browse. While this publicity is great for this mans business I can’t help but think his business practices are not.

I often get people coming into my shop asking, “Can I just look around?” This has always confused me but now maybe I know why they ask.

“Of course you can just look around” I reply, this is a shop while I’d prefer you would buy something as ultimately if everyone browsed and no one brought I would no longer have this shop for you to browse in, but I want you to browse and I want you to see what we do and why we do it.

So come into my shop, smell my candles, explore the products, and try our samples because that’s the way we do business.

Shopping is not just about the buying it’s about the experience and if we small independent shops are to compete with online businesses, it’s the experience that will win back customers from clicking on their computer screens.

Sure come on in, look around, pull up a chair and have a chat if you want, shelter from the rain, drip your wet umbrellas on my floor. Ask any questions, look at my products and hopefully you’ll find something to buy but if not just remember us for next time, but know this Browsers are very welcome in my store.

Please don’t refuse the new £5 notes

There’s been outrage at the discovery that the new £5 contains animal fats, a petition being delivered to the bank of England today got a massive response, as people were horrified to discover the unnecessary use of tallow in the £5 notes.

Lots of debate was struck up online, should we be angry at this or should we just keep quiet as we’re giving vegans a bad name moaning about this and tallow is in lots of products right?

Well yes Tallow is used in lots of products as a by-product of the meat industry it’s a cheap alternative, the Cows are already being killed for meat this is just a consequence of it so it ok right?

I think one blog post identified that in all the £5 notes it was something like just equivalent of half a cow. So why are we making such a fuss.

Well the world is beginning to wake up to ethical business practises and social media tools are allowing messages like this to get out.

There is a growing movement of people who want to live ethical lives, be it through a religious, personal or moral reason, we make choices everyday to avoid products that harm the environment, or animals or both.

We source ethical alternatives and try our best to lead a life that doesn’t harm the planet, people or animals.

The reason I was so horrified when I discovered the £5 note was made using animal fats was lack of choice, I own a shop, I deal in £5 notes all day long. I don’t have an alternative to using them, I can’t tell my customers you can’t pay me in a £5 note, and as a small shop I can’t be giving out coins instead of notes as change.

Some small businesses have to pay for change, plus it’s not always easy to get away from the shop to get it.

The petition seems to have worked with the bank of England looking into alternatives; the ethical rights movement has won some glory and gained some recognition.

We’ve raised the profile of animal cruelty and hopefully businesses will think before putting tallow into their products in he future. I think this is a great result; we’ve won a small battle and were right to kick up a fuss about it all.

But please don’t refuse the notes, we small business owners, and shop assistants are not to blame for this, but by refusing the notes it’ll be us that suffer.



Real or fake the Christmas tree debate

It’s a long standing debate, Is a real tree each year better for the environment than a long lasting fake tree.

I’ve looked at the argument for both and here’s what I found out.

Real vs Fake

Real Trees Fake trees
Can be grown locally supporting local business. Are most likely made in china, where labor standards are not protecting workers adequately.
When they are made they help the environment by inhaling co2 and releasing oxygen. known carcinogens are generated during the production of Fake trees
Made naturally Made from PVC, one of the most environmentally offensive forms of non-renewable, petroleum-derived plastic.
Provide shelter for animals and for every tree cut down at least one more is planted in it’s place. fake trees can shed lead-laced dust, which has been linked to health problems.
Much more pricey. Cost savings a tree could last up to 20 years.
Can be recycled or if you buy one with roots attached you can plant in the garden and use it again next year. Will stay in the landfill forever – can’t be recycled.
Can sometime be grown with pesticides – so look for organic grown trees free from pesticide for the most environmental tree Fake trees are more of a fire hazard
It’s much more fun buying a real tree It’s more convenient to get the fake tree down from your loft each year
Need to be cared for and watered and disposed of responsibly. Require little or no maintenance

So in conclusion, I think if you source and recycle responsibly the real tree wins over the fake for being better for the the environment. If you already own a fake tree it’s probably more environmental to keep this for it’s life. If it’s your first time buying  tree or you need a replacement you have a choice to make.

As always with ethical choices there is more effort required and the cost is greater, for buying the real tree, I’ll certainly be buying real for my Christmas.